In 2009, Israel’s Globes business paper reported that Cellcom won "a Ministry of Defense tender to provide some landline telephony services for the IDF [Israel Defense Force]…. Cellcom will provide 50-100 hookups to switchboards at IDF bases."

Cellcom’s CEO, Amos Shapira, called "this tender a vote of confidence by the IDF in the capability and reliability of the company’s technology and services in general."

This 2009 deal came one month after Cellcom broke Bezeq’s longstanding monopoly over phone contracts with Israel’s military.

That summer, on the fifth anniversary of the International Court of Justice declaration that Israel’s separation wall is illegal, Cellcom ran an ad campaign on Israeli TV depicting soldiers patrolling the wall. When a soccer ball came over the wall, dozens of machine-gun toting Israeli troops jumped from their jeeps to "have some fun" playing with the unseen Palestinians. The ad was "extensively criticized for making light of the Palestinian suffering inflicted by the West Bank barrier," said Israel’s Haaretz newspaper.

In response to Cellcom’s ad, a video posted to YouTube showed what really happens when Palestinians kick a soccer ball over Israel’s razor wire-topped separation barrier. In the video, armed Israeli troops respond to the soccer ball by firing numerous volleys of tear gas at the Palestinian activists.

The "Who Profits from the occupation" database also says Cellcom

Cellcom’s wholly-owned subsidiary, NetVision, was acquired for US$427 million in 2011. As early as

2002, this Israeli internet and phone company was one of two IDF Internet Service Providers (ISP). NetVision retained this ISP contract until 2009.

Since 2006, Cellcom’s board of directors has included retired Brigadier General Shlomo Waxe. Before serving as the Director General of Israel’s Ministry of Communications (1993-1997), Waxe was a commanding officer of the Israeli military’s signal, electronics and computer corps (1990-1993).

Another Cellcom executive with military ties is Eliezer Ogman. With Cellcom since 1994 and its Chief Technology Officer since 2000, Ogman is a retired Lieutenant Colonel who "served in the signal, electronics and computer corps" of the Israeli military.